Best AI Visibility & Brand Monitoring Tools (2026): 8 Platforms Compared
We tested 8 AI visibility tools that track brand mentions across ChatGPT, Perplexity, Claude, and Gemini. Find out which platform actually gets your brand recommended by AI.
Your brand can rank #1 on Google and still be invisible in ChatGPT.
That sentence kept me up at night three months ago. I run a SaaS that lives and dies by organic discovery, and I watched our pipeline shrink even as our Google rankings held steady. Turns out, prospects weren’t searching Google anymore. They were asking ChatGPT, Perplexity, and Claude what tool to buy — and our brand wasn’t in the answer.
Welcome to the world of AI visibility. In 2026, this is the single most overlooked channel in B2B marketing.
Bottom Line Up Front
Profound is the platform to beat for enterprise teams — it tracks 10+ AI engines, has SOC 2 compliance, and comes with actual content optimization tools. But it costs $399+/month to get useful features.
Visiblie is our pick for best value: €79/month gets you 4 AI engines, optimization recommendations, and a 14-day free trial. It’s what most mid-market teams should buy.
If you’re on a tight budget, Otterly.AI starts at $29/month (but you get what you pay for).
Here’s the full breakdown after testing 8 platforms for 30 days across 50 prompts on ChatGPT, Perplexity, Claude, and Gemini.
The Quick Comparison Table
| Tool | Starting Price | AI Engines Covered | Prompts/Week | Free Trial | Best For |
|---|---|---|---|---|---|
| Profound ⭐ | $99/mo (Starter) | 10+ (Enterprise) | 50 | 7 days | Enterprise teams |
| Visiblie | €79/mo (Starter) | 4 | 50 | 14 days | Value seekers |
| Peec AI | €89/mo (Starter) | 3 (pick from 7) | 25 | 7 days | Clean monitoring |
| Otterly.AI | $29/mo (Lite) | 6 | 15 | 14 days | Tight budgets |
| Slate | Custom pricing | 5 | Custom | Yes | Agencies (10+ clients) |
| Dageno AI | $79/mo (Starter) | 3 (pick from 7) | 50 | 7 days | Agent-driven GEO |
| Semrush AI | $199/mo (One Starter) | 5 | 50 | 14 days | Semrush users |
| LLMClicks | ~$49/mo | 5 | 25 | Yes | Real-time monitoring |
Why This Category Exists (And Why You Should Care)
AI search is not coming — it’s here. ChatGPT hit 900 million weekly active users in 2026. Perplexity handles roughly 1 billion queries per month. Google AI Overviews answer 30%+ of search queries directly.
Here’s what that means for your brand: when a prospect asks “what’s the best CRM for mid-market SaaS?” or “which project management tool scales to 50 people?”, the AI answers with a synthesized response. It names 3-5 brands. If you’re not one of them, you lost the deal before the prospect ever reached a search results page.
The numbers back this up. AI referral traffic converts 4.4x better than traditional organic search (Semrush, 2026). Why? Because AI pre-qualifies. By the time a user clicks through, they’ve already read a comparison and decided you’re worth investigating.
This is why an entirely new software category was born in 2025-2026: AI visibility and brand monitoring platforms. These tools track how often your brand appears in AI-generated answers, what context surrounds those mentions, and how you stack up against competitors.
The category is moving fast. Profound raised a $96 million Series C at a $1 billion valuation. Peec AI hit $4 million ARR in under 18 months. This is where SEO was in 2004 — chaotic, full of opportunity, and completely misunderstood by most brands.
How We Tested
We evaluated 8 AI visibility platforms over 30 days (May-June 2026). For each tool, we tracked the same 50 prompts across 4 AI engines — ChatGPT, Perplexity, Claude, and Gemini. Our prompts covered B2B SaaS buying scenarios (“best analytics tool for startups,” “top CRM for enterprise,” etc.) and brand-specific queries.
Each tool was scored on: data accuracy, engine coverage, actionable insights, ease of use, and value for money.
1. Profound — Best for Enterprise AI Visibility (Editor’s Choice)
Rating: 9.2/10
| Detail | Info |
|---|---|
| Starting Price | $99/mo (Starter, ChatGPT only) |
| Realistic Price | $399/mo (Growth) |
| AI Engines | 10+ (Enterprise) |
| Free Trial | 7 days |
Profound is the category leader for a reason. It tracks brand mentions across more AI engines than any competitor — ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Microsoft Copilot, Meta AI, Grok, and DeepSeek. That 10+ engine coverage is unmatched.
The secret weapon is Agent Analytics. Profound connects directly to your hosting infrastructure (Cloudflare, AWS, Vercel, Netlify) and analyzes how AI crawlers interact with your site. It tells you exactly which pages are being indexed, which are being ignored, and what technical changes will improve your citation rate. No other tool does this.
The Prompt Volumes feature is another standout. It shows you what real users are asking AI, not just your pre-configured prompts. This has surfaced queries we would never have thought to track — and led directly to content that got us cited.
What We Liked
- Widest LLM coverage in the market (10+ engines)
- Agent Analytics is genuinely unique and valuable
- SOC 2 Type II and HIPAA compliance for enterprise buyers
- Sentiment analysis shows how you’re framed, not just if you’re mentioned
- Strong competitive benchmarking with share-of-voice data
- G2 rating of 4.6/5 from 140+ reviews
What We Didn’t
- The $99 Starter plan is ChatGPT-only, basically useless for multi-engine tracking
- Realistic entry price is $399/month — steep for mid-market
- Steep learning curve compared to Peec AI or Visiblie
- Enterprise pricing is opaque (contact sales)
- Content generation is capped at 3 articles/month on Growth
The Verdict
If you’re an enterprise brand with a dedicated marketing data team and a budget north of $500/month, Profound is the obvious choice. The engine coverage, compliance certifications, and agent analytics justify the price. For everyone else, the cost and complexity are hard to swallow.
2. Visiblie — Best Value for AI Visibility
Rating: 8.7/10
| Detail | Info |
|---|---|
| Starting Price | €79/mo (Starter) |
| AI Engines | 4 (Starter), 8 (Enterprise) |
| Prompts/Week | 50 (Starter) |
| Free Trial | 14 days, no credit card |
Visiblie is the surprise package of this comparison. It launched more recently than Profound but has already landed PwC as a customer — and for good reason. At €79/month, you get 4 AI engines (ChatGPT, Perplexity, Claude, Google AI), 50 prompts tracked weekly, unlimited geographies, and content optimization recommendations.
The MCP connector is brilliant. You can plug Visiblie data directly into Claude or Cursor, which means your AI tools can query your brand visibility in real-time. It’s the kind of forward-thinking integration that tells you this team understands where the market is going.
The white-label agency features are also best-in-class. Your logo, your colors, automated delivery — clients never see the Visiblie brand.
What We Liked
- Best price-to-value ratio in the category
- Clean, intuitive interface — setup takes under 5 minutes
- 14-day free trial with no credit card
- Strong agency features (white-label, multi-client)
- Content optimization recommendations (not just raw data)
- Transparent pricing on all tiers
What We Didn’t
- Newer platform with less track record
- Only 4 engines on lower tiers (vs Profound’s 10+)
- Enterprise features limited without custom plan
- European pricing in EUR adds FX friction for US buyers
The Verdict
Visiblie is our pick for most teams. If you’re a mid-market brand, agency, or growth team that needs solid multi-engine visibility tracking without enterprise complexity, start here. The 14-day free trial is generous enough to make the call yourself.
Try Visiblie free for 14 days →
3. Peec AI — Clean Monitoring, Limited Action
Rating: 8.5/10
| Detail | Info |
|---|---|
| Starting Price | €89/mo (Starter) |
| AI Engines | 3 (pick from 7) |
| Prompts/Week | 25 (Starter) |
| Free Trial | 7 days, no credit card |
Peec AI is the fastest-growing vendor in this space — $4M+ ARR, 1,300+ customers, and $29 million in funding tell you the market is voting with its wallet. The UI is genuinely beautiful, and the setup is the fastest of any tool we tested. You can be tracking brand mentions within 3 minutes of creating an account.
The UI scraping methodology (simulating real user interactions rather than calling APIs) produces results that feel closer to what an actual user would see. Multi-language and multi-country tracking are strong — useful for international brands.
What We Liked
- Cleanest, most opinionated UI in the category
- Fastest setup time
- Unlimited team seats on all plans
- Strong multi-language and multi-country tracking
- Citation gap analysis (“power sources” identification)
What We Didn’t
- Starter covers only 3 engines; adding more costs €20-30/mo each
- No actionable recommendations — it tells you where you appear but not how to improve
- SSO and API are locked behind Enterprise ($499+/mo)
- Young platform (<18 months), smaller review sample
- Per-prompt cost is roughly 2x competitors
The Verdict
Peec AI is a great monitoring dashboard, but it stops there. If you already know how to act on visibility data and just need clean tracking, it’s a solid choice. If you want a platform that tells you what to fix and helps you fix it, look at Profound or Visiblie instead.
4. Otterly.AI — Budget Entry Point, Limited Scope
Rating: 7.5/10
| Detail | Info |
|---|---|
| Starting Price | $29/mo (Lite) |
| AI Engines | 6 |
| Prompts/Week | 15 (Lite) |
| Free Trial | 14 days, no credit card |
Otterly.AI wins on price. At $29/month, it’s the cheapest way to start monitoring AI visibility. It tracks 6 AI engines (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot), has SOC 2 and ISO 27001 certification, and offers a generous 14-day free trial.
The caveat? You get 15 prompts per week on Lite. That’s enough to track 3-5 core queries — useful for a basic health check, but not enough for competitive analysis or prompt research.
What We Liked
- Cheapest entry point ($29/mo)
- 6 AI engines covered even on Lite
- SOC 2 + ISO 27001 certified (GDPR compliant)
- Brand sentiment tracking is decent
- Weekly link tracking included
What We Didn’t
- 15 prompts on Lite is very limiting
- Standard plan at $189/mo offers poor value vs competitors
- No API, no Zapier, no Looker Studio integration
- Monitoring-only — no content optimization tools
- No ChatGPT Shopping tracking (important for e-commerce)
The Verdict
Otterly.AI is fine for a toe-dip. If you want to spend $29 to see if AI visibility monitoring is worth investing in, go ahead. But most teams will outgrow it within a month and need to migrate to Visiblie or Profound.
5. Slate — Built for Agencies, Overkill for Individuals
Rating: 8.3/10
| Detail | Info |
|---|---|
| Starting Price | Custom (est. ~$199/mo) |
| AI Engines | 5 |
| Prompts/Week | Custom |
| Free Trial | Yes |
Slate takes a fundamentally different approach. It’s not just an AI visibility tracker — it’s a full content operations platform that happens to include AI visibility monitoring. The workflow is: monitor → identify gaps → research → write → refresh → publish, all in one system.
For agencies managing 10+ client brands, this is gold. The multi-client workspace architecture means you can run monthly AI visibility reports across every client from a single dashboard. White-label reporting with automated delivery saves hours of manual work. CMS integrations with Webflow and WordPress close the loop from insight to published page.
What We Liked
- Best agency workflow in the category
- White-label reports with automated delivery
- Closes the loop from insight → content → publish
- Strong CMS integrations
- Role-based permissions for teams
What We Didn’t
- Overkill for single-brand teams
- Pricing is not transparent (quote-based)
- Newer entrant to AI visibility (more known for content automation)
- Less depth in pure visibility analytics than Profound
The Verdict
If you run a marketing agency with 10+ clients, Slate is probably your best bet. The workflow integration saves more time than any standalone monitoring tool. For single-brand teams, it’s more platform than you need.
6. Dageno AI — Agent-Powered GEO, Still Maturing
Rating: 7.8/10
| Detail | Info |
|---|---|
| Starting Price | $79/mo (Starter) |
| AI Engines | 3 (pick from 7) |
| Prompts/Week | 50 (Starter) |
| Free Trial | 7 days + free diagnostic |
Dageno AI stands out for one reason: it deploys AI agents to act on visibility gaps, not just report them. The Issues Panel prioritizes what to fix, the Prompt Miner discovers high-volume queries, and the agent system can push optimizations autonomously.
The free GEO diagnostic is a nice touch — enter your domain and Dageno shows you how you appear across AI engines before you pay anything.
What We Liked
- Agent-powered execution (not just monitoring)
- Free GEO diagnostic (no credit card)
- White-label options for agencies
- Issues Panel helps prioritize work
- MCP connector for external workflows
What We Didn’t
- Very new (launched April 2026) — limited track record
- Starter only covers 3 platforms
- Smallest customer base in this comparison
- Agent automation is promising but still rough around edges
The Verdict
Watch Dageno AI. The agent-powered approach is the right idea, and the free diagnostic means there’s zero risk in trying it. But the platform is too new to recommend as a primary tool today. Give it 6-12 months.
7. Semrush AI Visibility Toolkit — Great Integration, High Cost
Rating: 8.0/10
| Detail | Info |
|---|---|
| Starting Price | $199/mo (Semrush One Starter) |
| AI Engines | 5 |
| Prompts/Week | 50 |
| Free Trial | 14 days |
If you already live inside Semrush, the AI Visibility Toolkit is a natural extension. It adds AI visibility scores, brand performance by LLM, prompt research and tracking, and an AI-focused site audit to the existing SEO toolkit.
The integration advantage is real. You can see your Google rankings and AI visibility side by side, connect the data to your keyword research, and use Semrush’s content tools to optimize for both.
What We Liked
- Deep integration with full Semrush SEO toolkit
- AI Visibility Score is a useful benchmark
- Prompt research helps discover untapped queries
- 14-day free trial with extended options
- Backed by Semrush’s research (AI visitors convert 4.4x better)
What We Didn’t
- Expensive entry point ($199/mo for limited AI features)
- AI visibility is a feature, not the core product
- Limited prompts compared to dedicated tools
- Not the best choice if you don’t already use Semrush
The Verdict
Semrush’s AI toolkit makes sense for existing Semrush users who want to add AI visibility without learning a new platform. But as a standalone AI visibility tool, dedicated platforms offer better value and deeper features.
8. LLMClicks — Real-Time Monitoring, Smaller Scale
Rating: 7.2/10
| Detail | Info |
|---|---|
| Starting Price | ~$49/mo |
| AI Engines | 5 |
| Prompts/Week | ~25 |
| Free Trial | Yes |
LLMClicks focuses on one thing: continuous real-time monitoring. While most competitors track visibility on a daily or weekly cadence, LLMClicks checks continuously and alerts you to changes as they happen.
The multi-LLM query builder is useful — you can generate prompts automatically based on your brand and industry. Citation source intelligence shows which third-party domains AI engines rely on when answering questions about your category.
What We Liked
- Continuous (not batch) monitoring
- Real-time alerts for visibility changes
- Competitor citation analysis
- Simple, no-nonsense interface
What We Didn’t
- Smaller feature set than leaders
- Limited integrations
- Less brand recognition and trust signals
- Smaller customer base means less data for benchmarking
The Verdict
LLMClicks is a solid niche player. If real-time monitoring is critical to your workflow, it’s worth a look. But most teams will get more value from Visiblie or Profound’s deeper feature sets.
Pricing Breakdown
Here’s what you’ll actually pay for useful AI visibility tracking:
| Tier | Budget ($0-80/mo) | Mid-Market ($80-200/mo) | Enterprise ($200+/mo) |
|---|---|---|---|
| Best Pick | Otterly.AI Lite ($29/mo) | Visiblie Starter (€79/mo) | Profound Growth ($399/mo) |
| Engines | 6 (limited prompts) | 4 engines, 50 prompts | 10+ engines, full features |
| Runner-Up | LLMClicks (~$49/mo) | Peec AI Starter (€89/mo) | Semrush One Pro+ ($299/mo) |
| What You Get | Basic monitoring only | Multi-engine + optimization | Full stack + compliance |
Final Verdict: Which Tool Should You Buy?
Buy Profound if you’re an enterprise brand with a $500+/month budget and need the widest AI engine coverage, compliance certifications, and deep analytics. It’s the most capable platform, period.
Buy Visiblie if you’re a mid-market team or agency that wants the best value — 4 engines, optimization recommendations, and white-label reports for €79/month. This is our recommendation for most readers.
Buy Peec AI if you want the cleanest UI and fastest setup, and you already have the in-house expertise to act on visibility data.
Buy Otterly.AI if your budget is truly tight and you just want to dip a toe into AI visibility monitoring.
Buy Slate if you run an agency with 10+ clients and need a unified content + visibility platform.
Try Visiblie free for 14 days →
Try Profound free for 7 days →
Frequently Asked Questions
What is AI visibility and why does it matter?
AI visibility measures how often your brand is mentioned, cited, or recommended in AI-generated answers from platforms like ChatGPT, Perplexity, Claude, and Gemini. It matters because 67% of B2B buyers now consult AI before contacting sales (Gartner, 2025), and AI referral traffic converts 4.4x better than traditional organic search.
How does AI visibility differ from traditional SEO?
Traditional SEO measures your position in Google search results. AI visibility measures whether your brand appears inside AI-generated answers. The two are related but not the same — Ahrefs found that 80% of LLM citations don’t rank in Google’s top 100. You can rank #1 on Google and be invisible in AI search.
Which tool tracks the most AI engines?
Profound tracks the most with 10+ AI engines on its Enterprise plan (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Microsoft Copilot, Meta AI, Grok, DeepSeek, and Google AI Mode). Visiblie and Otterly.AI both track 6 on their standard plans.
Can I track competitors’ AI visibility?
Yes. All 8 tools in this comparison allow competitor benchmarking. Most let you add 5-10 competitor brands and compare mention frequency, share of voice, and citation sources.
Do I need a dedicated AI visibility tool, or can I use my existing SEO platform?
Dedicated tools offer deeper AI visibility features — real-time prompt tracking, citation source analysis, and AI-specific optimization recommendations. If you already use Semrush, its AI Visibility Toolkit is a reasonable add-on. But dedicated platforms like Visiblie and Profound offer significantly more depth for AI-specific use cases.
Disclosure: Some links in this post are affiliate links. If you click through and make a purchase, we may earn a commission at no extra cost to you. This does not influence our editorial recommendations — all tools were tested independently.
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